Your website is an important component of your lead generation strategy. It will be the metaphorical flagship of your online fleet. All of your social media profiles and newsletters will link to your website which should be the centerpiece of your online presence.
Building a website is a lot easier than it was at the turn of the 21st century. You do not need to know how to code or be incredibly tech savvy to launch your own website. But, you might need some guidance on where to go to get what you need. This post will show you one method to achieve this goal.
Once you are familiar with web administration, you’ll eventually feel more comfortable trying different services or configuring your website differently to rank better in Google or load faster on mobile devices. It can get complicated fast, but don’t worry we’re keeping it simple in this article. Baby steps!
Choose a Domain Name
Depending on your personality, choosing a domain name can be easy or hard; it’s a lot like naming your first pet or child. Some thought needs to go into it, but not too much. Remember you can always buy another domain. Many are nominally priced.
Most people are familiar with .com domains. Ideally, you’ll want to go with that.
For example, I launched a website called llamaleads.com I could have chosen llamaleads.net or something more trendy like llamaleads.marketing. But, I chose llamaleads.com because it was memorable and more importantly available.
If the domain that you want is not available you may attempt to buy it from its current owner using a domain name negotiation platform like Domain Agents.
To purchase available domains, I recommend Hover. Try a few names, keep them short, easy to spell, and consider getting a .com if possible. After you have purchased your domain, return here to continue your journey.
Choose a Web Host
Congratulations on purchasing your first domain! Now it’s time to put that domain to work for you. I recommended a domain registrar that makes this next process a little easier than most.
You may choose any domain registrar that you wish, there are many out there, but I thought that you would appreciate the one I selected because it offers a lot of one-click choices. You can achieve similar results with other registrars, but I would have to delve into what DNS Records are and I promised to keep this simple, right?
Assuming that you have already purchased your domain from Hover and are already logged in, the following steps will help you connect your domain to a web host (the easy way).
Using Hover Connect to Pair Domain to a Web Service
In your Hover Control Panel click on edit > use hover connect.
You’ll then be greeted by another panel. At the time of writing, there are 23 services to choose from. I recommend taking a look at them all to determine what suits your needs best, but since you’re new to this, I’ll make a recommendation—Squarespace. It’s toward the bottom of the list.
Once you’ve made your determination, be sure to read the instructions carefully when they appear. By this stage, you’ve already purchased your domain, so if any of these services say it is unavailable, it is because you already own it.
Build Your Website
By this point, you should have purchased a domain and connected it with a website development platform. Explore the menus of the web builder you chose and start experimenting. Web development is something you learn by doing. It gets easier with time and you will learn that there are many ways to achieve a similar result.
You may choose at a later date to move to a different web builder because the current one doesn’t fit your needs or hire a professional to develop your website for you. Whatever you do, don’t get discouraged. Keep working at it and you’ll soon discover that it was easy all along! You can do this!