Launched my own Honda Blog: newhonda.club

Currently, I am the Digital Marketing Manager for Hill Country Honda. As someone with an extensive digital background, I know how important it is for every business to build their online presence.

Before the Internet, a reputation was built through word of mouth (gossip). Today, while word of mouth still is a factor, much of what is said is online in forums, Facebook statuses, and reviews.

I decided it was time to promote my brand and dealership with my own blog. With this new blog I plan to chronicle dealership life and draw attention to important Honda news.

For example, Honda just announced that they will be extending the warranties for Certified Pre-Owned Honda vehicles. The new warranties will cover Bumper-to-Bumper 5 years or 86,000 miles and Powertrain 7 years or 100,000 miles. These extensions are significant as it means you will not have to worry about out of pocket expenses for the life of your Pre-Owned Honda.

So why newhonda.club? Well there was a sale going on and I got a great deal on the first year. A good sale always helps. Also I like purchasing short domains. Since most of the short .com domains are taken I’ve opted for the new gTLD (generic Top Level Domains).

Visit newhonda.club

Posted on August 6, 2019October 20, 2019 by Aaron Garcia 0

Building a Website for Free

Hangout with me long enough and I’ll help you launch your own WordPress blog or website. I’ll talk you into it somehow! I live and breathe this stuff.

This morning I helped my girlfriend Kara launch her blog at karajade2020.wordpress.com. Earlier this year I launched a co-authored blog with my good friend Charles at alwaysdeep.wordpress.com. And I helped my HOA launch theirs at inspirationhillsnet.wordpress.com. I’m on a spree because the list doesn’t end there!

In 2018, there’s no reason not to have your own blog or website. WordPress.com is free! So it doesn’t cost you anything. It’s a WYSIWYG, meaning you don’t have to learn how to code. The bar for entry has never been lower. You can always get fancier with your website, but keeping things free and simple works too!

Personally, I like having my own domain, configuring DNS Records, and managing my own @agarcia.tv email addresses. I enjoy it.

There was a time when it was more difficult. Today, it’s easier. It costs a lot less too. IT admin won’t tell you that because it’s their own job security that they’re worried about, but you could easily get away with launching a WordPress or Squarespace website for $96 or less!

Your student organization can launch a free site with WordPress. There’s no excuse not to be online! Every entity can now have their own website. There’s no cost associated with having one. Unless you want more features.

I remember hearing that a church I previously attended paid $40,000 for their website. It wasn’t mobile friendly, it was very hard to navigate, and it was rarely updated with new content. I now realize they could have just paid $299.04 for the Business Plan (the top tier) and still saved thousands! The site would have been mobile-friendly on day one and would have been easier to keep updated with fresh content.

Times are changing. Costs are diminishing. And while I could see this as a threat to all the hours I’ve spent learning how to do this stuff, I recognize that times change. And there will always be people who want it done for them. So if your business or organization wants a website, doesn’t want it to cost too much, but you don’t want to do it yourself, I’m always here to help!

Posted on February 4, 2018 by Aaron Garcia 0

WordPress.com Introduces Free Images

Now I don’t have to go upload my own or download from pixabay.com, though I highly recommend them. This new feature drops another exclamation point behind Why WordPress.com is Better, a post I published recently.

How to Add Free Stock Photos to WordPress.com

Adding a free stock photo to your post or feature image is incredibly easy! For adding images directly to your post, click add and choose the third option, “Free photo library.” You’ll then be greeted by a blank pop up. Use the search bar to search for photos relating to a keyword.

Since I am writing about free stock photos, I decided to search for “photo.” I chose one of an iPhone taking a photo of a sunset because I take a lot of my photos with my iPhone.

To add a stock photo as a featured image, click on the featured image panel on your right, click choose featured image and then click the WordPress icon on the top left of the popup that appears.

Now that I can add free stock photos this easily, I’ll likely blog more! The featured image is my favorite part of blogging. I can’t explain it, but I just love choosing gorgeous stock photos and writing a post to accompany them. Perhaps that’s the visual artist in me. I admire images.
Hope you found this post helpful if so let me know in the comments! I know I’m really going to enjoy this new feature.

Posted on January 9, 2018 by Aaron Garcia 0

Why WordPress.com is Better

For years I was a big proponent of self-hosted WordPress.org blogs, but recently I made the switch to WordPress.com. For those who are unfamiliar with the difference, one version of WordPress can be hosted on your own server, there are no limitations and the other is proprietary, managed by Automattic.

In the early days of WordPress.com, there were a lot of restrictions that made the open-sourced version of WordPress.org more desirable. Being able to install plugins for free on self-hosted, open-sourced WordPress installs added more functionality, not cost. Where the proprietary version charged for basic features like changing a theme’s colors.

At the time, the choice was clear — go with the open-sourced version. Today, however, I have a different opinion. While the open-sourced version offered greater flexibility, it also came with more problems.

For example, the free plugins poorly written code could make your website vulnerable to malware. After losing your site a few times to hackers, you’ll recognize the need for backups. Backups cost. It’s an extra step. Before long, you’ll realize that the maintenance tasks are taking energy away from producing content. Instead of time and money on firewalls and backups to just keep your website up, WordPress.com frees you to focus on your content.

Now that I am no longer concerned about my website being hacked, I can focus on my content — which I believe is why most people have one in the first place. Sure, I loved tinkering with Cpanel and iPage’s beta of Vdeck back in the day, but now I’m about publishing content, not maintenance.

Web administration doesn’t have to be hard. I used to be one of those PC geeks who loved defragmenting my hard drive. It was part of my identity. Those tasks will eventually be automated. Continuing to choose the hard road while an easier path is available is foolish. I understand the economic incentives for choosing a particular product for clients – you can’t sell them Squarespace, Wix, or WordPress. Or can you?

There will be customers who don’t want to fiddle with their website. Just like there are people who don’t want to mow their lawn. It’s not a mystery. All it takes is a lawn mower and some time to push it all over the yard. But, some people don’t want to bother with it. Web administration is becoming less of a mystery. Yes, there are some challenging aspects, but now there are apps that make launching a web page easy.

As a videographer, I’m embracing that my hard earned skills as a video editor are diminishing in status. Facebook’s live stream capabilities eliminate the need for Digital Media Coordinators to shoot edit videos with expensive software. There was a time before mine that video was edited on rolls of film with scissors and paste. I’m watching as my championed skills from 2012 are being diluted by anyone with an iPhone.

Now I understand why a web developer in 2009 was envious of me when I made a website with iWeb. He had spent a long time learning how to code from scratch and I used a simple program to throw up a website in less than an hour. Now it’s even easier than that. He was my mentor, he mentored me while I was in college. Toward the end of the semester, he confessed how it made him feel that these new technologies had enabled me to create better websites with ease. Now I’m getting a taste of a similar medicine.

Technology is rapidly evolving, obsoleting the past. It’s best to embrace it. Embrace a future of Chromebooks. Computers that don’t need anti-virus software and websites launched with Content Management Systems (CMS) that are essentially what automatic transmissions were the automobile. There will always be those who love driving stick, tinkering with code and shooting photos with manual settings. Hats off to them, they have a more in-depth understanding, but for the average person — automatic is the future.

Posted on January 2, 2018 by Aaron Garcia 1

How to Make a Website

Your website is an important component of your lead generation strategy. It will be the metaphorical flagship of your online fleet. All of your social media profiles and newsletters will link to your website which should be the centerpiece of your online presence.
Building a website is a lot easier than it was at the turn of the 21st century. You do not need to know how to code or be incredibly tech savvy to launch your own website. But, you might need some guidance on where to go to get what you need. This post will show you one method to achieve this goal.
Once you are familiar with web administration, you’ll eventually feel more comfortable trying different services or configuring your website differently to rank better in Google or load faster on mobile devices. It can get complicated fast, but don’t worry we’re keeping it simple in this article. Baby steps!

Choose a Domain Name

Depending on your personality, choosing a domain name can be easy or hard; it’s a lot like naming your first pet or child. Some thought needs to go into it, but not too much. Remember you can always buy another domain. Many are nominally priced.
Most people are familiar with .com domains. Ideally, you’ll want to go with that.
For example, I launched a website called llamaleads.com I could have chosen llamaleads.net or something more trendy like llamaleads.marketing. But, I chose llamaleads.com because it was memorable and more importantly available.
If the domain that you want is not available you may attempt to buy it from its current owner using a domain name negotiation platform like Domain Agents.
To purchase available domains, I recommend Hover. Try a few names, keep them short, easy to spell, and consider getting a .com if possible. After you have purchased your domain, return here to continue your journey.

Choose a Web Host

Congratulations on purchasing your first domain! Now it’s time to put that domain to work for you. I recommended a domain registrar that makes this next process a little easier than most.
You may choose any domain registrar that you wish, there are many out there, but I thought that you would appreciate the one I selected because it offers a lot of one-click choices. You can achieve similar results with other registrars, but I would have to delve into what DNS Records are and I promised to keep this simple, right?
Assuming that you have already purchased your domain from Hover and are already logged in, the following steps will help you connect your domain to a web host (the easy way).

Using Hover Connect to Pair Domain to a Web Service

In your Hover Control Panel click on edit > use hover connect.

You’ll then be greeted by another panel. At the time of writing, there are 23 services to choose from. I recommend taking a look at them all to determine what suits your needs best, but since you’re new to this, I’ll make a recommendation—Squarespace. It’s toward the bottom of the list.

Once you’ve made your determination, be sure to read the instructions carefully when they appear. By this stage, you’ve already purchased your domain, so if any of these services say it is unavailable, it is because you already own it.

Build Your Website

By this point, you should have purchased a domain and connected it with a website development platform. Explore the menus of the web builder you chose and start experimenting. Web development is something you learn by doing. It gets easier with time and you will learn that there are many ways to achieve a similar result.
You may choose at a later date to move to a different web builder because the current one doesn’t fit your needs or hire a professional to develop your website for you. Whatever you do, don’t get discouraged. Keep working at it and you’ll soon discover that it was easy all along! You can do this!

Squarespace Now You See Me Foundation — This is the Squarespace configuration panel for nowyoucme.org (Now You See Me Foundation), a non-profit that supports disabled athletes rebuild their lives after a tragic accident. If you love a good cause, I encourage you to check them out!

Posted on December 26, 2017October 20, 2019 by Aaron Garcia 2

Making a Website Just Got Easier

On the morning of March 29, 2008, I purchased paleolithicfilms.com and launched my first website with Apple’s iWeb. I followed the instructions to connect my MobileMe hosted website, with Yahoo, my registrar; entering the appropriate information into the A Record field.

With no guidance, at age 16, I had a website. I remember frantically pacing around the kitchen waiting for the DNS records to refresh while trying to convey this monumental achievement to my parents. I was ecstatic! Months of guessing, Googling and waiting for the dots to connect lead to what I believed, at the time, to be a breakthrough.

I’ve come a long way since then. So has the Internet. I can now complete the same process in under 2 minutes. It’s so easy for me now that until I wrote this post, I forgot what it was like to not know where to start.

There was no one who could help me, or rather I didn’t know who to ask, or even what to search for. All I knew was I wanted a website. I wanted to be like the big shots, you know Google, Yahoo, and Apple. I wanted my very own .com.

Maybe there are others like me? Maybe you want one too, but don’t know where to start? If so, you don’t have to spend months in search of where to begin, like I did. I’ll point you to shortcuts that will make this process seem really easy.

It took Christopher Columbus seven years to convince royals to grant the five-week journey to the new world—today it takes a few seconds to book a six-hour flight on Expedia. The distance hasn’t changed, but how we get to our destination has.

While it was challenging to learn how to build my first website unguided, today I can hand this skill over to you on a platter. I love helping people. I will admit it’s hard to see what took me years to learn, taught in just a few minutes—but that’s progress. It’s about leaving the world a better place than we found it. And if it wasn’t for all those who came before me, who developed the Hypertext Transfer Protocol, we wouldn’t have the wonderful experience we call the Internet today.

I encourage you that when you’re tempted to withhold information because you feel that a person hasn’t earned or worked for it, remember that most of our knowledge is unearned. Many of the mathematical concepts we use today were developed by those literally jeopardizing their health and even losing their lives trying to discover them.

That being said, click here to discover the easiest way to build your website. If you have any questions or want to accomplish something specific, click here to get in touch with me. I accept payment via PayPal which will enable me to perform these services full time.

Posted on November 24, 2016October 6, 2019 by Aaron Garcia 1

Are the New TLDs Worth Getting?

There’s no dispute .com is king. For many people .com is the internet. But tech savvy people know that there’s a lot more Top-Level Domains (TLDs) out there.

Besides .com there’s .net, .org, .edu, .gov, .biz, .us and so on. There are even country TLDs like .ru for Russia and .it for Italy. There are over 200 countries in the world, so you can imagine that list would be fairly long.

Then ICANN opened up topic and industry specific TLDs like .blog, .church, .school, .tech and so on. Which brings us to the question of this post: Are these new TLDs worth getting?

Yes and no. This is an opinion. Google has stated that all TLDs will be treated fairly. So in theory, there’s no problem in getting one. People do not look at the domains that closely in a Google search anyway.

The Cons of the New TLDs

But, when sharing a link such as aaronjosephgarcia.blog you may run into a short term problem with auto-hyperlinking. Your messaging app may not recognize aaronjosephgarcia.blog as a URL and therefore it won’t be clickable like aaronjosephgarcia.com would be. And that can be a real bummer, if you’re trying to share a link.

Also, most people won’t remember .blog and will most likely substitute for .com. And that won’t be good either. About the only thing the new TLDs are good for is looking clean on a business card.

The Pros of the New TLDs

All that being said, eventually all messaging apps will recognize .blog and .com equally. And at which point things might change. Google might start to recognize these new TLDs based on the category they’re in. And if you’re one of the early adopters to select a short TLD, it might be worthwhile in the future. Example last.fm.

Posted on November 23, 2016October 6, 2019 by Aaron Garcia 2

The Firefox Experiment

Recently, I tried to switch my primary browser from Chrome to Firefox. I noticed that Chrome was slowing down and thought now was the perfect time to switch.

Several years ago, I switched from Safari to Chrome for the same reason. I was a loyal Safari user, but when Safari slowed to a crawl—I knew it was time to move on.

The switch from Safari to Chrome went smoothly. I thought I would never be able to give up Safari reader or the neat share buttons, but I did. In exchange, Chrome offered user accounts that could be used to separate my browsing identities. This proved useful not only for separating home and work accounts, but also for all the organizational accounts I administer.

The problem with switching from Chrome to Firefox is that I have become dependent on these separate profiles. Firefox offers close integration with Pocket, a sophisticated reading list and “Firefox Hello,” an easy to use video chat feature, but these features are not enough to forgive the inability to separate browsing identities. Within three days of switching, I switched back to Chrome.

I hope to switch to Firefox on all devices in the future, but for now it looks like I’m stuck with using Chrome and Safari simultaneously. I use Chrome exclusively on my computers (Mac, Linux and Windows) and Safari for my iOS devices. This experience is fragmented, but I can’t escape from the need to use multiple browser profiles and Apple doesn’t let me truly switch my default browser on iOS. Furthermore, Safari is the only adblocking, mainstream browser available (excluding Dolphin and variants of ad blocker browsers) on iOS.

The lesson learned from this experience is that there are some features that keep us locked in an ecosystem. For me it’s Chrome’s browsing profiles and Safari’s Adblock plugins on iOS. If I didn’t have so many online identities—switching to Firefox for Pocket or Firefox Hello might have been more tempting.

Posted on January 17, 2016October 6, 2019 by Aaron Garcia 0

How to Set up an SSL

One way to get a free SSL is to migrate DNS control of your domains to CloudFlare. By default, CloudFlare offers a free “Universal SSL”. Under the “crypto” menu select “Full” for the SSL box.

The process takes 24 hours before your certificate works consistently. After 24 hours have passed you can force your website to only be accessed through https. This option is found under page rules. You’ll want to create two rules for your non-ssl URL: http://yourdomain.com and http://www.yourdomain.com and turn on “Always use https”.

If you don’t wait to turn on forced https your website will work intermittently for 24 hours in 30-minute intervals. But don’t worry, it will start working tomorrow!

Posted on January 9, 2016 by Aaron Garcia 0

Now Using SSL and DNSSEC

Today, I enabled Secure Socket Layer (SSL, also known as, HTTPS) and Domain Name System Security Extensions (DNSSEC) on this website; my first time working with these technologies. This is a major milestone for me. Self-taught since 2008, my journey has led me to this day.

For those who know what these technologies are and already use them, try not to laugh. This was a real journey for me. For everyone else, I’ll do my best to explain.

Transport Layer Security (TLS) and its predecessor, Secure Sockets Layer (SSL), both of which are frequently referred to as ‘SSL’, are cryptographic protocols designed to provide communications security over a computer network.
Wikipedia

Basically, I added a green lock to my website (agarciatv.com). By doing so, I have joined the ranks of Facebook, your bank and every payment network that you’ve ever interacted with (assuming they were all legit). Granted there are different levels to these certificates; you’ll notice that Twitter has a really fancy green box next to their lock that says, “Twitter, LLC [US]” while Facebook doesn’t. And I certainly don’t. But, the green lock is good enough for me and obviously good enough for Facebook.

In addition to getting my very own green lock, I enabled DNSSEC. I had been curious about it ever since I had seen it in my registrar’s control panel. It’s my personality to want to fill every box and flip every switch. Some have told me that DNSSEC was unnecessary, but it sounds like a security measure I didn’t want to pass up. Wikipedia explains DNSSEC as:

The Domain Name System Security Extensions (DNSSEC) is a suite of Internet Engineering Task Force (IETF) specifications for securing certain kinds of information provided by the Domain Name System (DNS) as used on Internet Protocol (IP) networks. It is a set of extensions to DNS which provide to DNS clients (resolvers) origin authentication of DNS data, authenticated denial of existence, and data integrity, but not availability or confidentiality.
Wikipedia

I thought Google explained DNSSEC more clearly:

Domain Name System Security Extensions (DNSSEC) protect your domain from attacks such as DNS cache poison attacks and DNS spoofing. Your DNS provider can provide you with the values you need to activate DNSSEC.
Google Domains

To further simplify, now you will not have to worry about visiting a fake version of my website or hackers snooping on you. At least that’s the idea. I’ve stepped up my game and I hope to continue, as I learn more about security. If you have a website and would like to add an SSL too, ask specific questions in the comment section below and I’ll be happy to answer them!

Posted on November 26, 2015 by Aaron Garcia 5

Aaron Garcia

Creative Journey