Few will help you cure impulse buying, without selling you something else to impulse buy. Someone’s livelihood depends on you buying their product or service.
I would like to consider myself a wise buyer, but upon reflection I realize that I too have made some silly purchase decisions.
In recent years, I’ve made an effort to curb some of my impulse buys by leaving items in my online shopping cart and procrastinating on the checkout process. This gives me time to really consider if I need what I was about to buy.
For large purchases, I put off buying the item for months. The delay gives me time to weigh all other product options. After a long cooling-off period, sometimes I am glad I did not purchase, because it was just a phase I was going through. Other times I end up purchasing, and because I took so long to come to a decision, I have the peace knowing I put some real thought into it.
Even after all that, I sometimes realize how dumb that purchase was. Perhaps we are meant to make some silly purchases. It helps the seller out. And it gives us momentary glee when we receive our purchase.
Hoarding money does not offer value in itself. Unless our joy is derived by achieving a certain level, say becoming a millionaire. I could reasonably understand someone living impoverished just to not drop below the $1,000,000 mark to maintain their status. So for the person who has $1,000,100, they live like they only have $100, because the million is the bottom.
As humans, we are governed by psychology. We are not exempt from well-studied thought patterns. Marketers use BUY NOW for one of two reasons, one because that’s what all other ads look like, and two, it is a way to push the impulsive buyer over the tipping point.
I’ll admit my day job is a marketer. Most of the tactics I use are what I’ve seen used. It’s my job to attract people, but there isn’t much thought beyond that. When I do apply thinking, I ask myself what would reach me as a customer? And I realize that the BUY NOW with seven exclamation points doesn’t work on me. Instead, it’s the subtle techniques that I only later realize were used.
Gamification and the “smart buyer” techniques have worked on me. I went to college to be an elite. I have my car serviced at the dealership because I believe that’s what smart people do.
Others go to hole in the wall shops or attempt to fix their vehicles themselves, which, in my mind, is inferior. The one who does that in my mind is missing a lot of critical details. Sure they may have changed the oil, but what about the other important fluid exchanges? Tire rotations? Computer diagnostics?
In a quest to find the truth, I am slowly discovering that known reality is probable but rarely certain. I believed that Mac was better than PC, that a college degree was very important, that new construction is better than an old home, and the list goes on.
When I buy, I try to find the tricks the seller is feeding me. But my day job is selling, so when there are no customers in front of you, you try what other sellers do. BUY NOW!!! There is no malevolent intent. I do genuinely believe the products I sell are great that is why I bought them myself, before entering the business.
I do not want to mislead anyone, and I certainly do not wish to be deceived. But, there appears to be some element of that in all transactions. The tomatoes look reader because the grocery store puts light on them. We want to believe we are buying fresh vegetables. And they are, but a dimly lit store is less appealing. Unless you believe the dimly lit store is trying to fool you less.
To understand the seller, the buyer must sell. To understand the buyer, the seller must buy. Furthermore, both must consider their experiences when on the other side. It is easy to copy other sellers’ or buyers’ mindsets instead of considering the other party’s mindset.
If you found this post interesting, let me know in the comment section below. What are your thoughts?