Currently, I am the Digital Marketing Manager for Hill Country Honda. As someone with an extensive digital background, I know how important it is for every business to build their online presence.
Before the Internet, a reputation was built through word of mouth (gossip). Today, while word of mouth still is a factor, much of what is said is online in forums, Facebook statuses, and reviews.
I decided it was time to promote my brand and dealership with my own blog. With this new blog, I plan to chronicle dealership life and draw attention to important Honda news.
For example, Honda just announced that they will be extending the warranties for Certified Pre-Owned Honda vehicles. The new warranties will cover Bumper-to-Bumper 5 years or 86,000 miles and Powertrain 7 years or 100,000 miles. These extensions are significant as it means you will not have to worry about out of pocket expenses for the life of your Pre-Owned Honda.
So why newhonda.club? Well, there was a sale going on and I got a great deal on the first year. A good sale always helps. Also, I like purchasing short domains. Since most of the short .com domains are taken I’ve opted for the new gTLD (generic Top-Level Domains).