Simple Motivations Drive Big Consequences

Human Psychology governs us all. Our motivations can be predictable and straightforward. Our whole life can be directed by something insignificant that is buried in our personal history. We can forget what that insignificant moment or thought was, but it set off a chain of events that seem larger than life.

When Ferruccio Lamborghini, the owner of a tractor manufacturing company, experienced continuous problems with the gearshift of his Ferrari, he decided to confront the founder, Enzo Ferrari. Lamborghini suggested that Ferrari replace their gearshift with the ones used in his tractors. This insulted Enzo Ferrari, who had become a very proud man from his racing accomplishments and humble origins. Enzo told Ferruccio that Ferrari automobiles are the finest in the world and that he should stick to driving tractors. At that moment, Ferruccio Lamborghini decided to make a better sports car than Ferrari.

Pride and frustration lead to the birth of a new sports car company. That was it. Decisions to conquer cities, pursue careers, and purchase certain products stem from simple reasons. A motivation that is sometimes not immediately obvious even to oneself.

“The twig is bent, so is the tree inclined.” A proverb from the 18th century, meaning that early influences have a permanent effect. These influences are slight and hardly noticeable, but they shape who we are and what we do.

By Aaron Garcia

If it's digital, I'm into it. This would include video production, graphic design, web administration, digital photography, and anything related to computers in general.

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